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5 Best Books To Finance, Market, and Staff Your Business

Starting a business can be one of the most exciting and overwhelming events that occur throughout your lifetime. Sometimes you need additional resources to help get and keep your business on track. Below are a few books that business owners can use to get their businesses up and running and on the right track.

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1. 'Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine' by Mike Michalowicz

Profit First informs entrepreneurs on the ways that they can realize how to make their business profitable. Most business owners make money and spend it on other expenditures without paying themselves or saving money for the future. Mike discusses the profit first method of saving a small income in separate business banking accounts for profits, your salary, taxes, and an expense account. Establishing individual accounts using the profit first method allows you to realize that you have a profitable business, take a salary, and cover business expenses.

See my feature in Top 8 Books for Small Businesses.

2. Working Moms How We Do It: Maximize Success at Home and Work by Rojan Robotham

Working Moms is a guide to accomplishing your goals and managing the daily tasks of life. Using the SOAR method, real moms show you how to do 'It'. What's the SOAR method? It's Support, Organize, Aspire, and Resilience. This requires working moms/entrepreneurs to leverage support, organize their lives, aspire to accomplish goals, and be resilient. Working Moms allows you to view how real-life women became successful entrepreneurs and found happiness at home and work using the SOAR technique.

See my reference in The Best Small Business Books.

3. Building a StoryBrand: Clarify Your Message, So Customers Will Listen by Donald Miller

Building a Story Brand guides entrepreneurs in identifying the why of their business. The concept of this book is to: identify your customer, identify the problem you are solving with your product or service, create a plan for your service, create a call to action, and determine what success looks like to your customer. The layout of the book assists you in transforming your customer by identifying the benefit of receiving your product or service. Story Brand can also guide you in decreasing the clutter of your website. Realizing that your customers did not come to find you as the hero, the solution to their problem or need is essential. Customers what you to help them achieve their goals. Entrepreneurs should realize that they are not the hero. You are in the market to provide a product or service, and the customer wants to know the value they are receiving from the business and how it can solve their problems.

4. Type Talk at Work (Revised): How the 16 Personality Types Determine Your Success on the Job by Otto Kroeger.

Type Talk at Work can help you understand your personality type and work collaboratively with others in a team environment. Even if you are a business owner, you should understand how to personality type your employees and customers. Being able to adapt to the personality type of others can lead to an investment in human capital that expands your employee contributions. Adaptability will guide you through the advancement of your business and career forward. See my reference in 25 Entrepreneurs List Their Favorite Business Books.

5. Hustle Away Debt: Eliminate Your Debt by Making More Money by David Carlson

Hustle Away Debt by David Carlson is an excellent book for building wealth and eliminating debt. David recommends ways that you can use your skills and talents to create multiple side hustles. Any side hustles can result in long-term passive income or income that can sustain you through hard times. These "side hustles" are not get-rich-quick schemes but enable you to build wealth from skills you have learned in your professional career or things you have learned to fix around the house. Carlson also encourages everyone to be active in the job market. You may be happy with your career, but no one will look out for your finances like you. With this in mind, he recommends that you continually seek opportunities for increases in salary as an employee. This can be accomplished with a free account on Glassdoor. Using Glassdoor, you can compare the wages of others in your field and present this to your employer if you find any significant differences. Finally, Carlson recommends keeping your resume up to date for the next career opportunity available to you. If you feel that your skills and talents are not valued or bored at work, it may be time to find another career opportunity or create a side hustle.

What's Your Favorite Business Book?

Leave a comment so that others can check it out and add it to their must-read list of business books for the year.

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